# Dr. Yamini Shekhawat — full index

> Dr. Yamini Shekhawat (Yamini Shekhawat) is a market research and consumer insights professional, PhD scholar in Marketing, UGC NET (Commerce) and GSET qualified researcher based in Jaipur.

Official website: https://dryaminishekhawat.com/
Canonical person: Dr. Yamini Shekhawat
Also known as: Yamini Shekhawat, Dr Yamini Shekhawat, Dr. Yamini Shekhawat, dryaminishekhawat, dr.yamini.shekhawat
Given name: Yamini
Family name: Shekhawat
Honorific: Dr

## Biography summary

Market research and consumer insights professional, PhD scholar in Marketing, and UGC NET (Commerce) and GSET qualified researcher exploring consumer behaviour, marketing analytics, and academic research. Based in Jaipur, Rajasthan. Personal brand website for research-minded marketing writing.

Education: PhD scholar in Marketing, IIS (Deemed to be University) — Formerly ICG.
Credentials: UGC NET (Commerce), National Testing Agency, March 2022. Gujarat State Eligibility Test (GSET), The Maharaja Sayajirao University of Baroda (MSUB), Vadodara, April 2022.
Conference awards:
- Best Paper Presentation Award (1st Position) (March 2025), issued by INSPIRA Research Association (IRA). International Conference on Multidisciplinary Research & Current Trends in Sustainable Development (ICMRCSD 2025). Awarded for research on the impact of influencer marketing on consumer behaviour towards menstrual cups. Associated with IIS (Deemed to be University) — Formerly ICG.
- Best Paper Award (April 2024), issued by Department of Commerce and Management, University of Kota. National Conference on Innovative Research and Practices in Commerce, Management and Social Sciences (IRPCM 2024). Awarded for research on awareness, acceptance, and usage of menstrual cups among women in Jaipur district. Associated with IIS (Deemed to be University) — Formerly ICG.
Current work: Marketing Executive, Merchant247.
Previous: Market Research Intern, Wishlink (March–April 2026).
Methods: primary and secondary research, survey design, SPSS, statistical analysis, consumer interviews, segmentation.

Philosophy: Good marketing begins with understanding people.

## Pages

- Home: https://dryaminishekhawat.com/
- About: https://dryaminishekhawat.com/about
- Blog: https://dryaminishekhawat.com/blog
- Contact: https://dryaminishekhawat.com/contact
- Sitemap: https://dryaminishekhawat.com/sitemap.xml

## Blog posts with excerpts

None published yet.