Dr. Yamini Shekhawat

Yamini is a PhD scholar in Marketing at IIS (Deemed to be University) — Formerly ICG. She is qualified in UGC NET (Commerce) and the Gujarat State Eligibility Test (GSET). Through her academic and research work she has conducted consumer studies, analysed data using SPSS, and presented research at national and international conferences. Formal paper titles will be added when the citations are confirmed.

The same curiosity about consumers sits in professional marketing work: survey design, interviews, segmentation, campaign metrics, and brand strategy. Yamini is open to conversations in market research, consumer insights, marketing analytics, research, and academic roles.

1. Marketing Executive

   Merchant247 · Full-time

   July 2026 — Present · Jaipur, Rajasthan, India

   • Writes guides published on the Merchant247 blog, including how white-label platforms work and how they compare with APIs.
   • Covers what to check before choosing a fintech API provider, and how a business can launch under its own brand.

2. Market Research Intern

   Wishlink · Internship

   March 2026 — April 2026

   • Conducted primary user research through interviews and surveys to understand consumer preferences and behaviour.
   • Analyzed consumer insights and translated findings into actionable marketing recommendations.
   • Supported digital marketing campaigns through audience research and customer segmentation.
   • Monitored campaign performance metrics including engagement, conversion, and user-journey analysis.
   • Conducted competitive analysis and market research to identify industry trends and opportunities.
   • Developed consumer personas and contributed to content and brand strategy recommendations.